THE PSYCHOLOGY OF GREEN BRANDING

What’s the first thing that comes to mind when you think of the color green? Initially imagery might be directed towards nature such as a lush open field full of tall, green grass or a forest full of tall evergreen trees and acres of green brush. Eventually your associations to green might lead you to think of the financial industry and piles of green money or maybe towards animals in the wild including a slithering green snake, a skittish green lizard or a leaping green frog. Psychologically, green branding promotes clarity of the mind and the balancing of our emotions. Green is highly associated with nature and health, encouraging a sense of compassion, kindness and nurturing. The lighter side of the color indicates freshness and growth while the darker shades of the color green relate to prestige and wealth.

 

How we perceive and interact with our world is largely impacted by the colors that surround us. While going largely unnoticed as we go about our daily lives, the psychology of color and social media branding is continually affecting consumers on a deep level, especially when it comes to a daily content marketing strategy . The colors that a company chooses to represent their brand can affect the mood, feelings and behavior of their target consumer and influence whether or not a brand will become part of their selection set.

For full article http://imagibrand.com/green-branding/

One thought on “THE PSYCHOLOGY OF GREEN BRANDING

  1. Pingback: THE PSYCHOLOGY OF GREEN BRANDING | NaturePsyc

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s